Harley – Davidson Just Revealed Their Comeback Strategy

Source: Harley – Davidson Just Revealed Their Comeback Strategy by Spite’s Corner.
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Harley – Davidson has officially announced their new business strategy, focusing on “Back to Bricks” and introducing new Harley models. This presentation outlines a path to restoration and value creation, with a growth phase beginning in 2027-2028 and value creation accelerating from 2029 onwards. We look at the Harley Davidson news and what it means for future motorcycle sales beyond Jochen Zeitz’s leadership.

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00:00 – Back To Bricks
00:48 – New AFFORDABLE Bikes!
03:35 – The Nitty Gritty
05:20 – Chigee
06:19 – I’m Not Excited…
06:58 – The Evo Problem
09:50 – The Sprint Problem
10:58 – What About The RMCR?
14:10 – My Take