“Quality is another championship – and we’re here to win it” – The Ducati Episode (Torqueing Heads)

Source: “Quality is another championship – and we’re here to win it” – The Ducati Episode (Torqueing Heads) by Bennetts BikeSocial.
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Welcome back to Torqueing Heads – the #motorcycle #podcast / chat show brought to you by BikeSocial and Bennetts.

In each episode, Michael Mann and Steve Rose sit down with senior industry decision‑makers to dig into the world of UK motorcycling. This week, we’re joined by Fabrizio Cazzoli, Head of Ducati UK, Ireland, Sweden & Norway, for a deep dive into:

– What makes Ducati riders “a very different kind of rider”
– How Ducati balances heritage, racing DNA and cutting‑edge tech
– The rise of Asian markets and why they matter
– Brand protection, quality, and the “family” culture at Ducati
– The future: electrification, tech trickle‑down from MotoGP & more

Whether you’re a Ducati fan, tech nerd or simply love understanding what makes brands or even motorcycles tick, this episode has plenty to chew on.

Head to BikeSocial.co.uk to download or listen to the podcast version.

CHAPTERS
00:00 – Welcome to Torqueing Heads
01:02 – Who is Fabrizio Cazzoli?
04:15 – Ducati’s role in Japan, China & Europe
10:15 – Culture: Why Ducati feels like a family
14:40 – Ducati in the UK & market growth
17:50 – 100 years of Ducati
23:15 – Racing DNA & technology for the road
34:10 – EV, hybrids & the future of Ducati
42:25 – Customisation: Ducati Factory Made & Ducati Unique
45:50 – Young riders, accessibility & the next generation
49:40 – Safety tech: ABS, DVO & future innovations
01:00:00 – Global threats to Ducati
01:6:10 – Final thoughts & closing

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