PODCAST: Torqueing Heads – The Yamaha Episode

Source: PODCAST: Torqueing Heads – The Yamaha Episode by Bennetts BikeSocial.
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Torqueing Heads is the #motorcycle #podcast / chat show brought to you by BikeSocial and Bennetts.

In each episode we dive into the world of UK motorcycling, chatting with a senior influential decision-maker from the industry. This is where we meet the people who shape the future of motorcycling and discover their stories and businesses like never before.

Alongside BikeSocial Publisher, Steve Rose and Managing Editor, Michael Mann, is industry legend as well as Marketing & Events Manager at Yamaha Motorcycles UK, Jeff Turner. And here we talk about the highlights of his 36-year career with the Japanese marque so far, including plenty of anecdotes.

CHAPTERS
00:00 – Episode intro
03:22 – Jeff’s journey into motorcyling
04:30 – Jeff’s journey into Yamaha
10:20 – Team Bike
18:44 – Did Jeff actually race?
21:10 – 80s bike development
24:00 – FZ750 development (Team Bike)
28:55 – Jeff’s first launch – Super Tenere
35:30 – Electronics working in tandem with chassis design
46:28 – Clutchless changes
51:20 – Product Planning
55:19 – Yamaha UK’s relationship with racing
1:05:13 – Off-road school
1:08:22 – Yamaha’s best sellers
1:19:05 – Chinese competition
1:23:40 – Questions from BikeClub members

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