I Talk 2025 Softails with VP of Design – Brad Richards of Harley-Davidson Motor Company
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Source: I Talk 2025 Softails with VP of Design – Brad Richards of Harley-Davidson Motor Company by Matt Laidlaw.
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A thorough discussion of the 2025 Softail lineup and all the changes that have been implemented this year. Brad explains how a lot of the design process works and how decisions are made within the design team. Matt and Brad talk about the 6 unique models in the “Cruiser” line and go into the lineage and inspiration that has molded the style that we have today. The new electronics package is talked about and demonstrated in-depth.
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