Has HARLEY-DAVIDSON Gone Woke Again or Not?

Source: Has HARLEY-DAVIDSON Gone Woke Again or Not? by Riding in the Ozarks.
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Harley‑Davidson is back in the headlines — and not for just one reason. In this video, I break down the latest Harley‑Davidson news, including the renewed accusations that the Motor Company has “gone woke,” and the major announcement that Rev Max production is officially coming back to the United States.

Conservative activist Robby Starbuck has reignited his boycott campaign, accusing Harley‑Davidson’s leadership — including CEO Artie Starrs and Chief Brand Officer Marcus Fischer — of pushing DEI‑aligned policies and LGBTQ‑related initiatives based on their past corporate roles. Starbuck argues the company is doubling down on progressive culture instead of returning to what he calls Harley’s “masculine” and “pro‑American” identity.
At the same time, Harley‑Davidson has announced a major strategic shift: production of the Revolution Max platform is moving back to U.S. facilities in Pennsylvania and Wisconsin as part of the company’s “Back to the Bricks” strategy. This includes machining, powertrain assembly, painting, and final assembly for models like the Pan America, Sportster S, and Nightster. The transition is expected to be completed before the 2028 model year, with more than 100,000 bikes projected to roll out of York, PA in 2027.
Whether you see these moves as Harley getting back to its roots or navigating a cultural and economic minefield, there’s no denying the Motor Company is at a turning point. #harleydavidson #woke #indinamotorcycles #revmaxmodels #madeinUSA #RidingintheOzarks

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Chapters:
0:00 Intro