HARLEY-DAVIDSON Motorcycle sales down 12%! CEO has a Plan!

Source: HARLEY-DAVIDSON Motorcycle sales down 12%! CEO has a Plan! by Riding in the Ozarks.
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HARLEY-DAVIDSON Motorcycle sales down 12%! CEO has a Plan! Harley‑Davidson just released their Fourth Quarter and Full‑Year 2025 financial results, along with their official 2026 outlook. There’s a lot to unpack here — revenue drops, operating losses, a major business reset, and some honest talk from Harley’s new CEO about where the company is headed.
In this video, I break down the numbers in plain English, explain what Harley says they’re doing to fix things, and talk about what this means for riders, dealers, and the future of the brand. Let me know what you think in the comments. #harley-davidson #salesdown #fy2025 #RidingintheOzarks

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0:00 Intro