“Can YOU tell the difference between 195 and 200bhp?” The Suzuki Episode (Torqueing Heads Podcast)

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🎙️ Torqueing Heads EP6: The Suzuki Episode – with Paul de Lusignan

Welcome back to Torqueing Heads – the video and podcast series where we talk to an influential leader from the motorcycle world! In this episode, Michael Mann and Simon Hargreaves are joined by Paul de Lusignan, Director of Suzuki GB, for an in-depth and entertaining conversation about all things Suzuki.

🏍️ From the GSX-8TT and the return of the GSX-R1000R, to Suzuki’s brand philosophy of “Serious Fun”, Paul shares insights into product development, market trends, and the future of motorcycling. Plus, hear stories from inside the factory, the evolution of Suzuki’s lineup, and what’s in Paul’s own garage.

🔧 Topics include:
• Suzuki’s engineering and design process
• Dealer relationships and UK market strategy
• The GSX-R legacy and its comeback
• EVs, alternative fuels, and future tech
• Attracting new riders and supporting the community
• Vintage parts, racing DNA, and karaoke surprises!

📌 Chapters:
00:00 – Welcome to the Suzuki Episode
01:45 – Paul’s Journey into Motorcycling
06:01 – A Day in the Life of Suzuki’s Boss
07:52 – Product Planning and Market Input
09:01 – Seeing Ideas Become Reality
10:56 – The Excitement vs. The Spreadsheets
13:33 – Dealer Relationships and Network
15:07 – Suzuki’s Brand Identity: “Serious Fun”
18:23 – The GSX-R Comeback and Brand Passion
22:51 – Sports Bikes: Market Trends and Strategy
26:56 – Strategic Launch Timing and Global PR
29:54 – GSX-R1000R: Specs vs. Real-World Performance
32:39 – Market Evolution and Customer Demographics
35:02 – Responding to Fast-Changing Trends
37:36 – New Engines vs. Proven Reliability
40:26 – Suzuki’s Extended Warranty Program
42:14 – EVs, Hydrogen, and the Future of Fuel
47:06 – Attracting New and Younger Riders
50:00 – Automatic Gearboxes: Suzuki’s Perspective
52:06 – Top-Selling Models in the UK
54:49 – Hayabusa’s Future and Factory Anecdote
55:51 – What’s in Paul’s Garage
57:16 – Karaoke Reveal & Closing Remarks

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