Indian REJECTS Harley’s New Strategy

Source: Indian REJECTS Harley’s New Strategy by Hegshot Rides.
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Harley-Davidson and Indian Motorcycle are choosing completely different futures—and they can’t both be right.

Harley is rebuilding the lower end of its lineup with more affordable motorcycles, entry-level options and a clearer path into the brand. Indian is moving the opposite way by simplifying its lineup, reducing overlap and focusing its resources on premium cruisers, baggers and touring motorcycles.

In this video, we break down why Harley is trying to attract more new riders, why Indian refuses to follow the same strategy, and how either decision could become a major advantage—or a costly mistake. We also look at Harley’s previous struggles with affordable motorcycles, Indian’s experience with the FTR and Victory, dealer inventory, brand loyalty, profitability and what each company must do to survive long term.

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