Harley Deploys INSANE New Strategy that is Actually Working

Source: Harley Deploys INSANE New Strategy that is Actually Working by Hegshot Rides.
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Harley-Davidson is making a major shift—and most riders don’t fully understand what it means yet.

With new CEO Artie Starrs stepping in, the company is rethinking how it builds, sells, and profits from its motorcycles. Instead of focusing purely on pushing more bikes, there’s a growing emphasis on parts, customization, dealer profitability, and long-term customer value.

But what does that actually mean for riders, dealers, and the future of the brand?

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